Gender：Female
Highest degree： PhD
College with the highest degree：Xidian University;
The first-level disciplines：Business Administration
Title：Lecturer
Position：
Office phone：
Email: liuym@xidian.edu.cn
Main research directions
Consumer behaviors, Electronic business and Information management.
Teaching
2005-2020, Marketing Management ，undergraduate students, in Chinese.
2007-2020, Marketing Research and Forecasting. undergraduate students, in Chinese.
2018-2020, Consumer Behaviors. undergraduate students, in Chinese.
2010-2012, Marketing Management. undergraduate students, in English.
Education
1998.9-2002.7， School of Electronic Information and Electrical Engineering, Dalian University of Technology, Bachelor Degree in Automation
2002.9-2005.7， Management School, Dalian University of Technology, Master Degree in Management.
2014.9-2020.7， School of Economics and Management, Xidian University, Doctor Degree in Management.
Work Experience
2005.04-2020， Faculty member in Xidian University
Honors
Paper Publishing
Yuming Liu, Rong Du. The effects of image-based online reviews on customers’ perception across product type and gender. Journal of Global Information Management (JGIM) 2019,27(3):139-158.
Yuming Liu, Rong Du. Examining the Effect of Reviewer Socioeconomic Status Disclosure on Customers' Purchase Intention. Journal of Global Information Management (JGIM) 2020,28(3).
