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Management Engineering


Dong Ming


Highest degree: PhD

College with the highest degree: University of Brighton

The first-level disciplines:Business Administration

Title:Associate Professor

Position:Master Mentor

Office phone:029-81891360


Main research directions

Innovation Management


1998-2002, Organizational Behavior, Chinese Course for Undergraduates

1999-2010, International Business Law, English Course for International Undergraduates of BBA Program

2009-2018, MBA Business English, English Course for Professional Master Students of MBA Program

2018-2020, Operations Research, English Course for International Master Students of MBA Program


2005-2010, CENTRIM, Centre for Research in Innovation Management, University of Brighton (UK), PhD in Innovation Management,(on a full University studentship)

2003-2004, University of Sussex (UK), MSc in Information Technology for E-Commerce

1999-2003, Xian Jiaotong University (China) , BEng in Information Engineering, BA in English

Work Experience

2019.06-present Visiting Honorary Fellow, Brighton Business School, University of Brighton

2010.12-present School of Economics and Management, Xidian University


Fellow of HEA, 2017

Second Class Award for Soft Science in Shaanxi, 2015

Paper Publishing

Wu, Aiping, Dong Ming and Hua Li, Analysis of policy structure on “Internet+” and crowd innovation – a grounded theory and co-word analysis approach, Science and Technology Management Research, 2018(10) (peer reviewed journal paper in Chinese)

Dong, M. (2017), Teach a research method by using the method: the case of grounded theory method in Proceedings of The 16th European Conference on Research Methodology for Business and Management Studies, 22nd – 24th June, Dublin, UK.

Dong, M. (2017), Exploring innovation in China’s footwear industry in Putian: moving discussion on shanzhai beyond mobile phones, in Proceedings of 2017 British Academy of Management Conference: Re-connecting management research with the disciplines: Shaping the research agenda for the social sciences, 4th – 7th September, Warwick, UK.

Dong, M., & Flowers, S. (2016). Exploring innovation in Shanzhai: the case of mobilephones. Asian Journal of Technology Innovation, 24(2), 234-253. doi: 10.1080/19761597.2016.1176864

Dong, M., Wu, A.-p., & Li, H. (2016). Studying Cost Allocation in Joint Distribution for E-Commerce—A Small to Medium Size Logistic Firm’s Perspective. In E. Qi, J. Shen, & R. Dou (Eds.), Proceedings of the 22nd International Conference on Industrial Engineering and Engineering Management 2015: Core Theory and Applications of Industrial Engineering (Volume 1) (pp. 379-385). Paris: Atlantis Press.

Wang, F., Li, H., & Ming Dong (2015). Capturing the key Customer Requirements for Complex Equipment Design Using Grey Relational Analysis. The Journal of Grey System, 27(3), 51-70.

Dong, M., Muthoka, J., & Huang, L. (2013). Proposing a typology for shanzhai products and shanzhai production: meeting the challenge to reduce heterogeneity. Paper presented at the International Conference on Sustainable Innovation and Successful Product Development for a Turbulent Global Market, Chennai, India.

Dong, M. (2013). Shared supply chains and innovation in Chinese shanzhai handset industry - a case study. Paper presented at the 6th ISPIM Innovation Symposium - Innovation in Asian Century, Melbourne, Australia.

Dong, M. (2011). Technological Catch-down to Build Capacity - a Case Study of the Chinese Mobile Phone Industry. Poster presentation at Atlanta Conference on Science and Innovation Policy 2011, Atlanta, GA, Georgia Institute of Technology.

Dong, M. (2010). Mapping out the global value chains of Chinese outsourced service industries: The case of ITO and BPO. The 17th International Conference on Industrial Engineering and Engineering Management. Xiamen: 1184-1188.

Li, H., Chang, J. and Ming Dong (2008). "Location Selection of BPO Vendors Based on a Game Theory Model." Human Systems Management27: 313-320.


Dong, M. (2017). The innovation system in China’s electronics manufacturing. Xian: Xian Jiaotong University Press, ISBN 978-7-5605-9890-1. (book in Chinese)

Flowers, S. and Ming Dong, (2017), Innovation pioneers: the essential role of users, online user communities and the crowd, in Capturing the Innovation Opportunity Space: Creating Business Models with New Forms of Innovation, eds. Stephen Flowers, Martin Meyer and Jari Kuusisto, Cheltenham, UK: Edward Elgar Publishing

Dong, M. (2014). Catch-down innovation, imitative entrepreneurship and Shanzhai production in China in F.-L. T. Yu & H.-D. Yan (Eds.), Handbook of East Asian Entrepreneurship. London: Routledge.

Dong, M., Xu, W. and Hua Li (2013). Translated book (English to Chinese). The practice of outsourcing: from information systems to BPO and offshoring. Original author L. P. Willcocks and M. C. Lacity. Xian, Xian Jiaotong University Press.ISBN: 978-7-56-055275-0

Li, H., Dong. M. and Yingluo Wang (2009). The Information Technology Enabled Services. Xian Jiaotong University Press, Xian. ISBN 978-7-56-053003-1. (Book in Chinese)

Li, H., Chang, J. and Ming Dong (2009). System Management in Service Outsourcing. Science Press, Beijing. ISBN 978-7-03-024982-1. (Book in Chinese)


2020-2021, ¥20k project funded by Central Universities Fundamental Research Grant on Regional Entrepreneurial Development

2018-2019, ¥30k project funded by Soft Science Plan of Shaanxi Province on Open innovation in Chinese SMEs

2018-2019, ¥40k project funded by Central Universities Fundamental Research Grant on Open innovation

2013-2017, ¥80k project funded by the Chinese Ministry of Education on Product innovation in mobile phone industry

2016-2017, ¥50k project funded by Soft Science Plan of Shaanxi Province on Open innovation

2013-2015, ¥160k project and ¥100k project both funded by Scientific Plan of Shaanxi Province on Technology transfer
2013-2014, ¥30k project funded by Department of Human Resource and Social Security of Shaanxi Province on Process re-engineering and interfaces of new product/service development

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