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Electronic Commerce


Xu Yaqing


Highest degree: PhD

College with the highest degree:Xidian University ;The first-level disciplines:Management Science and Engineering


Position:Master Mentor

Office phone:029- 81891360


Main research directions

E-commerce and business model analysis


2009-2020,Introduction to E-commerce,for Chinese undergraduate students

2015-2020, Management, for Chinese undergraduate students

2016-2020,E-government,for MPA students, English

2016-2020,Fundamental Management,for BBA students, English


1997.9-2001.7,Xidian University, School of Economics & Management,  Management Engineering, Bachelor of Management

2001.9-2004.3,Xidian University, School of Economics & Management, Business Management, Master of Management

2004.4-2008.12,Xidian University, School of Science, Doctor of Mathematics

Work Experience

2009.01-today,Xidian University, teacher

Paper Publishing

Y. Xu,  H. Gui, J. Zhang, Y. Wei (2019), Supply Chain Analysis of Cross Border Importing E-Commerce Considering with Bonded Warehouse and Direct Mailing, Sustainability, MDPI, Vol. 11(7), pages 1-12.

Y. Xu, X. Li, Y. Wei (2017), Analysis of agricultural products’ price prediction model. Statistics and Decision Making. Volume 12, pp. 75-77.

Y. Xu (2016). Research on pricing mechanism of perishable goods with limited inventory considering strategic consumers. Chinese Journal of Management Science, Vol. A1, pp. 597-601.

MONOGRAPH:Online reverse auction of perishable commodities: based on Priceline, ISBN:978-7-03-037644-2, Science Press, 2014. 03.


Research and application of online auction of short life cycle products (90801100012), Shaanxi Natural Science Foundation Project, 2011-2013 (host)

Research on pricing model of service supply chain based on customer behavior (71101113), NSFC project, 2012-2014 (major participant)

Research on pricing of service supply chain based on online shopping consumer behavior (2014JQ9375), Shaanxi Natural Science Foundation Project, 2014-2016 (major participant)

Research on e-commerce platform information feedback considering the change of merchant strategy choice and consumer perception (71771184), NSFC project, 2018-2021 (major participant)

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