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Li Hao

Gender:Female

Highest degree: PhD

College with the highest degree:Xi’an Jiaotong University

The first-level disciplines:Management Science and Engineering

Title:Lecturer

Position:

Office phone:

Email: lihao@xidian.edu.cn

Main research directions

Electronic Commerce

Teaching

2016-2018, Logistics Management

2016-2018, E-marketing

2016-2020, Business Analytics

2019-2020, Internet Product User Experience

2019-2020, E-commerce Services

Education

2005.9-2009.7, Sun Yat-sen University,School of Information Management,Information Management and Information System,Bachelor of Management

2009.9-2015.9, Xi’an Jiaotong University, School of Management,Management Science and Engineering,PhD in Management

Work Experience

2015.10-2020,Xidian University,teacher

Paper Publishing

Li, H., Jiang, J., and Wu, M. The effects of trust assurances on consumers’ initial online trust: A two-stage decision-making process perspective[J]. International Journal of Information Management, 2014(3): 395-405.

Li, H., and Lo, H. Y. Do you recognize its brand? The effectiveness of online in-stream video advertisements[J]. Journal of Advertising, 2015(3): 208-218.

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