Gender：Female
Highest degree： PhD
College with the highest degree：Xi’an Jiaotong University
The first-level disciplines：Management Science and Engineering
Title：Lecturer
Position：
Office phone：
Email: lihao@xidian.edu.cn
Main research directions
Electronic Commerce
Teaching
2016-2018， Logistics Management
2016-2018， E-marketing
2016-2020， Business Analytics
2019-2020， Internet Product User Experience
2019-2020， E-commerce Services
Education
2005.9-2009.7， Sun Yat-sen University，School of Information Management，Information Management and Information System，Bachelor of Management
2009.9-2015.9， Xi’an Jiaotong University， School of Management，Management Science and Engineering，PhD in Management
Work Experience
2015.10-2020，Xidian University，teacher
Paper Publishing
Li, H., Jiang, J., and Wu, M. The effects of trust assurances on consumers’ initial online trust: A two-stage decision-making process perspective[J]. International Journal of Information Management, 2014(3): 395-405.
Li, H., and Lo, H. Y. Do you recognize its brand? The effectiveness of online in-stream video advertisements[J]. Journal of Advertising, 2015(3): 208-218.
