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Electronic Commerce


Zhang Zongming


Highest degree: PhD

College with the highest degree: School of Management, Xi’an Jiaotong University

The first-level disciplines:Management Science and Engineering

Title:Associate Professor

Position:Master Mentor

Office phone:029-81891360


Main research directions

Social Media, Online Product Reviews, Consumer learning, Pricing of Experience Products, Product Diffusion, Economics of Information Systems, Electronic Commerce, IT Outsourcing


2014-2020,Microeconomics, Chinese Course for Undergraduates [in Chinese]

2015-2018, Project Management

2015-2016, Managerial Economics

2014-2015, Industrial Economics

2019-2020, Industrial Organization, Teaching in both Chinese and English


2002.9-2006.7, Northwestern Polytechnical University, School of Mechanical Engineering, Industry Design, Bachelor

2008.9-2013.12, Xi’an Jiaotong University, School of Management, Business Administration, Ph.D. in Business Administration

Work Experience

2006.07-2008.08,Shaanxi Fenghuo Communication Group Co., LTD, Assistant Engineer

2014.04-Present, School of Economics and Management, Xidian University, Teacher

2018.01-Present, School of Computer Science and Technology, Xidian University, Postdoctor


2015, won the Third Prize of Paper Category of the 12th Philosophy and Social Science Outstanding Achievement Award of Shaanxi Province (1/3)

2016, won the Outstanding Contribution Award for Humanities, Economics and Management of Xidian University (1/1)

Paper Publishing

Zhang Z.M., Xu X.Q. Principal agent model based design and outsourcing of information value. Cluster Computing, 2017, 20(1): 67-79.

Han Y.Q., Zhang Z.M. Impact of free sampling on product diffusion based on bass model. Electronic Commerce Research, 2018, 18(1):125-141.

Qingyuan Zhou, Zongming Zhang, Yuancong Wang*, Research on Safety Management System Optimization of B2C E-commerce Intelligent Logistics Information System Based on Data Cube, JOURNAL OF INTELLIGENT & FUZZY SYSTEMS, 2020, 38(2): 1585-1592.

Xu X.Q., Zhang Z.M., Lin J., CuiW.T.Robust scheduling of personalized products based on regret criterion[J]. Industrial Engineering and Management, 2017, 22(5): 94-101. (In Chinese)

Zhang Z.M.,Du R.,Liao X.W. Contract design for service outsourcing under joint production perspective. Journal of Management Science, 2014, 27(6):77-89. (In Chinese)

Zhang Z.M., Liao X.W., Liu S.L. Design and analysis of quality risk prevention contracts for it outsourcing. Journal of  Systems & Management, 2014, 23(4):463-471. (In Chinese)

Zhang Z.M., Liao X.W., Liu S.L. Design and analysis of contracts for IT service outsourcing with uncertain requirements. Journal of Management Sciences in China, 2013, 16(2):46-59. (In Chinese)

Zhang Z.M., Liao X.W., Liu S.L. Relational incentive contracts for multiobjective IT outsourcingwith incomplete measurement, Journal of Systems Engineering, 2013, 28(3):338-347. (In Chinese)

Zhang Z.M., Liu S.L, Liao X.W. Optimal contract allocation in collaborative services under adverse selection framework. Science Research Management, 2013, 34(4):151-160. (In Chinese)

Zhang Z.M., Liao X.W., Liu S.L. Contract Design and Coordination Strategy for Software Service Supply Chain. Operations Research and Management Science, 2013, 22(2): 34-43. (In Chinese)

Zhang Z.M., Liu S.L, Xie H.H, Liao X.W. Research on IT Outsourcing Timing under Uncertainty. Journal of Management Science, 2012, 25(2):87-97. (In Chinese)

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