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Du Li

Gender:Female

Highest degree: PhD

College with the highest degree: Xidian University

The first-level disciplines:Management Science and Engineering

Title:Associate Professor

Position:Master Mentor

Office phone:029-

Email: duli0919@sina.com

Main research directions

Supply Chain Management and Electronic Commerce

Teaching

2005-2020, Probability Theory & Mathematical Statistics, Chinese Course for Undergraduates [in Chinese]

2006-2008, Professional English, Chinese Course for Undergraduates [in Chinese]

2017-2020, Probability, English Course for International Students and Undergraduates in BBA program

2007-2020, Operation Research II, Chinese Course for Graduate/Doctoral Students [in Chinese]

2016-2020, Game Theory, Chinese Course for Graduate/Doctoral Students [in Chinese]

2018-2018, Information Economics, Chinese Course for Undergraduates [in Chinese]

2018-2019, User Experience of Internet Products, Chinese Course for Undergraduates [in Chinese]

2018-2018, Microeconomics Analysis, Chinese Course for Doctoral Students [in Chinese]

2019-2020, Concise Game Theory, Chinese Course for Undergraduates [in Chinese]

Education

1995.9-1999.7, School of Economics & Management, Xidian University, Bachelor of Science in Scientific And Technical Information

1999.9-2002.7, School of Economics & Management, Xidian University, Master of Management in  Management Science and Engineering

2000.9-2004.7, School of Science, Xidian University, Doctor of Science in Applied Mathematics

Work Experience

2005.03-now, teacher in Xidian University

2014.07-2015.06,Maryland University, College Park, Visiting Scholar

Honors

2015, won the Third Prize of Paper Category of the 12th Philosophy and Social Science Outstanding Achievement Award of Shaanxi Province (1/3)

2016, won the Outstanding Contribution Award for Humanities, Economics and Management of Xidian University (1/1)

Paper Publishing

Du, L., Chong, K., Huang, L,J. Influence of Consumers’ Mental Accounts and Hidden Market Price on Pre-Sale Strategy. Soft Science, 2019, 33(2): 135-140.

Du, L., Meng, X.F., Wei Y.H. Research on Optimal Mixed Sales Strategy under Information Sharing. Science & Technology for Development, 2018, 14(6): 554-560.

Du, L., and Wang, J. Influence of Consumer Mental Account and Hiding Market Price on Pre-sale Strategies. 2018 Academic Annual Meeting of Decision-making Science Branch, Operations Research Society of China.

Mei, W. X., L. Du, BaozhuangNiu, Jincheng Wang, Jiejian Feng. The effects of an undisclosed regular price and a positive leadtime in a presale mechanism. European Journal of Operational Research,2016(250): 1013-1025. SCI收录SCI collection

Du, L., Su, H.L., Qian, L.X. Research on the Influence Factors of User Participation Behavior in Crowd-funding Environment. Chinese Journal of Management Science (Special). 2016(24):360-366.

Meng, X.F., Du, L. Research on Optimal Hybrid Pre-Sale Strategy under Information Sharing. The second prize of Excellent Papers of Academic Annual Postgraduate Meeting of Xidian University in 2016.

Du, L., Liu, L.L., Jia, J.X. Analysis on Customer Snap-up Strategy and Seller s ' Expected Return in the Snap-up with Price Reduction. Chinese Journal of Management Science 2014, 22(9): 18-25.

Jia, J.X., Sheng, P., Du, L. Pricing Strategy of Logistics Service Supply Chain Based on Behavioral Intention of Online Customers. Operations Research and Management Science. 2014, 23(4): 41-50.

Zhang, J., Du, L., Wang, J.C. Selection and Optimization of Merchants’ Sales Strategies Based On Social Media. Chinese Journal of Management Science (Special), 2015.)

Wu, J.J., Du, L. Research on the Influence Mechanism of Enterprise Microblog Quality on User Behavior Intention. Journal of Modern Information. 2014, 34(2): 129-135.

Liu, W. J., Du L., and Vialle, P. Empirical characterization of bidding behaviour and prices in pay-per-bid auctions. The3rd International Conference on E-Business and E-Government (ICEE 2012).

Du L., Xu Y.L., Bian N., Price formation and its dynamics in Dutch auctions. The 18th International Conference on Industrial Engineering and Engineering Management, Changchun, China. 2011. EI inclusion.

Du L., Zhang Y., and Li H., A competence-driven staff assignment model based on stochastic working status. The International Conference on Business, Economics, and Financial Sciences, Management. 2011. EI inclusion

Du L., Liu L.L., and Chen Q., Bidding Behavior and Profits in Pay-per-bid Auctions. The 1st International Conference on Artificial Intelligence, Management Science and Electronic Commerce. 2011. EI inclusion

Du, L., Hua, G. F., Bidding strategy and participating threshold in online english auction with buy-it-now option. The 17th International Conference on Industrial Engineering and Engineering Management, 2010: 311-315. EI inclusion.

Du, L., Hua, G. F. Analysis on Customer Behavior upon Simultaneous Use of Fixed Price and British Auction. Chinese Journal of Management Science, 2010, 18(05): 113-121.

Du, L., Chen, Q., and Bian, N., An Empirical Analysis of Bidding Behavior in Simultaneous Ascending-Bid Auctions. The 1st International Conference on E-Business and E-Government, Guangzhou, China. 2010. EI inclusion.

Du, L., Hua, G. F. Research on Seller's Optimal Auction Strategy in Online Sequential Auction. Journal of Intelligence, 2010, 29(3): 203-207.

Du, L., Bian, N., Chen, Q. Research on Customer Bidding Strategy In Online Simultaneous Ascending-Bid Auction. China Management Magazine (Academic Edition). 2010(12): 43-49.

Du, L., and Feng, J. J., Optimal Threshold and Prices in the Group-buying Auction with Replenishment Postponement. 2009 IEEE 16th International Conference on Industrial Engineering and Engineering Management, Beijing, China. 2009(1): 039-2041. EI inclusion.

Du, L.,Feng, J. J. Research on the Optimal Strategy of Online Overlapping Auction. Chinese Journal of Management Science (Special), 2008(16): 420-425.

Du, L., Hu, Q. Y. A Kind of Online British Auction: Research on the Customer Bidding Behavior. Journal of Management Sciences in China, 2006, 9(3):31-38.

Du, L., Hu, Q. Y., and Liu, L. M., A profit sharing scheme for a two-firm joint venture. European Journal of Operational Research, 2006, 170 (1), 277-292.SCI inclusion

Du, L., and Hu, Q. Y., Analysis of bidding behavior on eBay auctions. 2006 IEEE International Conference on e-Business Engineering, Shanghai, China, 2006. EI inclusion

Du, L.. Analysis on Reserve Price and Starting Price of A Kind of Online British Auction. Journal of Xidian University, 2005, 32(2): 300-303. EI inclusion

Du, L., Hu, Q. Y., and Yue, W. Y. Performance analysis of sequential internet auction systems comparing with fixed price case. IEEE International Conference on Communications (ICC 2004). Paris, France. 2004, June.  EI inclusion

Du, L., and Hu, Q. Y. Analysis on an online eBay auction with proxy bidding. The 12th INFORMS/Applied Probability Society Conference. Beijing, China. 2004, June.

Du, L., Hu, Q. Y. Optimization of Online Auction Quantity. Journal of Xidian University, 2003, 30(1): 120-124. EI inclusion

Du, L., Hu, Q. Y. Comparative Analysis of Reserve Price in the Online Auction in Batches. Journal of Systems Science and Mathematical Sciences, 2002, 22(3):  343-354.

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