Gender：Female
Highest degree： PhD
College with the highest degree：Jilin University, School of Management
The first-level disciplines：Business Administration
Title：Lecturer
Position：None
Office phone：None
Email:zhanganran@xidian.edu.cn
Main research directions
Cause-related marketing; Corporate social responsibility, Consumer behavior, Strategy Management
Teaching
Education
2012.9-2016.7, Jilin University, School of Management, Marketing, Bachelor degree of management
2016.9-2021.7, Jilin University, School of Management, Business Administration, Doctor degree of Management
2017.2-2017.6, National Chung-Hsing University, School of Management, Visiting student
2019.10-2020.10, Social Marketing @Griffith, Griffith Business School, Griffith University, Brisbane, Australia, Visiting Scholar
Work Experience
2021.07-, Xidian University, teacher
Honors
None
Publications
Zhang Anran, Xu Zhengliang, Yu Xin. The effects of donation amount and advertisement orientation of cause-related marketing on consumers’ response[J]. Nankai Business Review, 2020, 23(4): 12-24.
Zhang Anran, Scodellaro A, Pang B, Lo H, Xu Zhengliang. Attribution and effectiveness of cause-related marketing: The interplay between cause-brand fit and corporate reputation[J]. Sustainability, 2020, 12(20): 8338. Doi: 10.3390/su12208338.
Zhang Anran, Saleme P, Pang B, James D, Xu Zhengliang. A systematic review of experimental studies investigating the effect of cause-related marketing on consumer purchase intention[J]. Sustainability, 2020, 12(22): 9609. Doi: 10.3390/su12229609.
Zhang Anran, Xu Zhengliang, Yu Xin. The effects of donation amount and ad orientation of cause-related marketing on consumers’ response[J]. Nankai Business Review International, accepted.
Zhang Anran, Pang B, Kim J, Nguyen T, Nham P T. An explorative study of psychological and social factors impacting littering behavior in Vietnam[J]. Journal of Philanthropy and Marketing. Under review.
Zhang Anran, Lo H. The role of cause-brand fit in the effectiveness of cause-related marketing strategies[C]. The 47th European Marketing Academy Conference, University of Strathclyde, Glasgow, UK, 29th May-1st June 2018.
Pang B, Zhang Anran, Seydel T, David P. Reducing koala roadkill: A social marketing formative study[C]. International Social Marketing Conference, Griffith University, Gold Coast, Australia, 2021. Forthcoming.
Books
Zhang Anran, Pang B. Promoting NaFeEDTA-fortified soya sauce in an iron-deficient population, in The Palgrave Encyclopedia of Social Marketing. (Forthcoming).
